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Automation, machine-led experiences, robotic assistants, and system-driven interaction
Finding the right tour guide form factor for 2030

Finding the right tour guide form factor for 2030

By 2030, the question isn’t whether AI can tell a story — it’s which form factor will guide us through the world. From human hosts to vehicles, robots, and AI glasses, the future of touring will depend on who — or what — travellers choose to follow.
Alex Bainbridge 13 Oct 2025
Not a person. Not a phone. So what is the future AI tour guide?

Not a person. Not a phone. So what is the future AI tour guide?

From holograms to glasses, the future of guided travel is all about embedded intelligence
Alex Bainbridge 06 Aug 2025
The face that fits the role: Paris Aquarium robot aligns with new AI research

The face that fits the role: Paris Aquarium robot aligns with new AI research

As AI tour guides and robotic hosts become part of everyday visitor experiences—from museums to airports to live streams—a critical design question emerges: Should they look like people?
Alex Bainbridge 29 May 2025
Is 2025 the year we start talking about humanoid robots in tours and attractions?

Is 2025 the year we start talking about humanoid robots in tours and attractions?

While AI tour guides are still mostly app-based, the tech world is evolving fast. Could 2025 be the year we start seriously considering humanoid robots as part of the visitor experience?
Alex Bainbridge 13 Apr 2025
When in Rome, meet the robot: Adriano tells 2,000-year-old tales

When in Rome, meet the robot: Adriano tells 2,000-year-old tales

Rome has unveiled its first AI-powered humanoid tour guide, Adriano, now stationed at the ancient Temple of Hadrian and Vibia Sabina
Alex Bainbridge 08 Apr 2025

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