The sightseeing shift: With AI, guests want to design — not discover
The sightseeing industry is still optimising discovery, but AI shifts the game entirely — guests don’t want to browse options, they want to design their own
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Tom Cruise climbed the Colosseum fence - what that teaches us about designing AI operated experiences for perspective
From Scooter Tours to Smart Travel: How DGtalguide Automated the Experience Economy
Brendan or your AI boyfriend?
Travel video just changed and so did who gets to star in it
The face that fits the role: Paris Aquarium robot aligns with new AI research
Audio Isn't Enough: Key Insights from Xsite AI Pilot at the Israel Museum
Perspectives
From Scooter Tours to Smart Travel: How DGtalguide Automated the Experience Economy
Lessons from an Italian tour operator selling more than 2500 self-guided tours per season
Audio Isn't Enough: Key Insights from Xsite AI Pilot at the Israel Museum
Recent studies highlight a clear trend: traditional audio guides are no longer meeting visitor expectations, achieving only 32% satisfaction. At Xsite, we’ve seen this firsthand through our latest pilot
AI operated experiences could unlock the thrill money can't buy
In a world that's been systematically de-risked, true adventure has quietly disappeared. Indrek Peenmaa, co-founder of Nordic Experience, explores how AI could help bring back authentic risk—and with it, the emotional thrill that makes us feel truly alive
Cityfans vision for rebuilding distribution for digital experiences
Digital experiences are evolving fast—but distribution hasn’t kept up. Cityfans is rethinking how travelers discover and access the next generation of city exploration.