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Attractions

On-site operations, visitor engagement, interpretation, and guest flow within venues

The face that fits the role: Paris Aquarium robot aligns with new AI research

The face that fits the role: Paris Aquarium robot aligns with new AI research

As AI tour guides and robotic hosts become part of everyday visitor experiences—from museums to airports to live streams—a critical design question emerges: Should they look like people?

Audio Isn't Enough: Key Insights from Xsite AI Pilot at the Israel Museum

Audio Isn't Enough: Key Insights from Xsite AI Pilot at the Israel Museum

Recent studies highlight a clear trend: traditional audio guides are no longer meeting visitor expectations, achieving only 32% satisfaction. At Xsite, we’ve seen this firsthand through our latest pilot

WeGoTrip rewrites the business model playbook: subscriptions up front, AI and attraction commission as dual loss leaders

WeGoTrip rewrites the business model playbook: subscriptions up front, AI and attraction commission as dual loss leaders

WeGoTrip shifts from selling tours to selling savings, bundling AI content into a subscription model. It’s a bold move OTAs may struggle to match

Is 2025 the year we start talking about humanoid robots in tours and attractions?

Is 2025 the year we start talking about humanoid robots in tours and attractions?

While AI tour guides are still mostly app-based, the tech world is evolving fast. Could 2025 be the year we start seriously considering humanoid robots as part of the visitor experience?

When in Rome, meet the robot: Adriano tells 2,000-year-old tales

When in Rome, meet the robot: Adriano tells 2,000-year-old tales

Rome has unveiled its first AI-powered humanoid tour guide, Adriano, now stationed at the ancient Temple of Hadrian and Vibia Sabina