Disney's Olaf takes robot form
Attractions are embracing interactive robot storytellers, while tour operators risk being left behind
When Disney brings Olaf to life as a robot, it shows how attractions are leading immersive storytelling forward. These robotic characters aren’t just performing scripted moments—they are interactive, responding to guests and shaping the experience in real time.
It’s a powerful signal to storytelling tour operators that technology can turn audiences into participants, making stories more engaging, personal, and unforgettable.
The real question is: who will grasp this opportunity in 2026?
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