The sightseeing shift: With AI, guests want to design — not discover
The sightseeing industry is still optimising discovery, but AI shifts the game entirely — guests don’t want to browse options, they want to design their own
Alex Bainbridge
Tom Cruise climbed the Colosseum fence - what that teaches us about designing AI operated experiences for perspective
When Tom Cruise climbed the Colosseum fence at 3am, he wasn’t escaping a place — he was escaping the filter. AI operated experiences can do the same — if we design for perspective.
Brendan or your AI boyfriend?
As travellers bring AI companions on the road, place-based guides like Brendan must fight to stay relevant and local
Travel video just changed and so did who gets to star in it
In the span of two weeks, video has undergone its most radical shift in decades. (Google's Veo 3 & Odyssey)
The face that fits the role: Paris Aquarium robot aligns with new AI research
As AI tour guides and robotic hosts become part of everyday visitor experiences—from museums to airports to live streams—a critical design question emerges: Should they look like people?
WeGoTrip rewrites the business model playbook: subscriptions up front, AI and attraction commission as dual loss leaders
WeGoTrip shifts from selling tours to selling savings, bundling AI content into a subscription model. It’s a bold move OTAs may struggle to match
Will guests prefer parasocial AI tour guides to historical or fictional characters?
As AI-guided tours evolve, guests may prefer walking through cities with AI versions of their favourite influencers rather than historical or fictional characters. Parasocial bonds could transform travel, making exploration feel more personal, dynamic, and emotionally engaging